1. WHAT IS SEO? Photo credit: Icons vector / Shutterstock SEO, otherwise known as ‘search engine optimisation’, is a marketing discipline focused on enhancing your website to become more noticeable on search engines in an organic (non-paid) manner. Although, there is no set definition of SEO. Here at Reboot, we define SEO as: “a strategic, persistent improvement to not only raise your website’s Google ranking, but the long-term viability of your website to make sure it stays up to date and free from penalties.” As a blogger, you may be familiar with Moz.com , who defines the process of SEO fairly simply: “Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” SEO encompasses both the technical and creative elements required to improve your blog’s rankings, drive traffic and increase visibility in search engines, such as Google, Bing and ...